Most movies generally like to deliver what the audience desired, and thus the main reason for the shift in the theme and plot of movies would be the shift in the mindset of the people watching it. Even the rural audience is now more interested to watch movies where the dance sequel is shot in Switzerland or Egypt.
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Hence, in order to make a movie sell, a poor boy from a distant village would not be the formula. In the early phases of the Indian cinema, the target audience was the poor people hailing from villages and the movies were made so that they could relate to the protagonist of the movies.Īs time shifted, and the urban class expanded, the target audience now became the upper middle class or upper class, who related more with a hero who had money and big bungalows and bikes. The main reason why there has been a shift in the content and the way movies are made in the last few decades is because the target audience has changed. A lot of movies have been shot abroad, with only the mention of India. From Koi Mil Gaya(2003) till Ra.One(2011), movies put a greater emphasis on the visual effects rather than the story. This phase introduced a lot of technical advancements in the ways movies are made. The last and the ongoing phase started in late 2000s. A lot of movies were shot abroad in this phase. Comedy movies were also a hit in this phase. India was released in 1987 which was a runaway hit. Advanced technology was introduced in the country. This phase saw the most diverse shifts in the movie-making procedure in India. The third phase is from the late 1980s till early 2000s. A lot of films during this time revolved around this basic theme. The image of the “angry young man” was introduced here, a brooding hero who was very good at delivering his punches and kicks, would destroy the villains and win the lady’s heart in the end. Violence became an integral part of the movies, and a lot of emphasis was given on villains, who were basically underworld mafias. Â These movies were more action based and romantic in nature. Movies like Aradhana( 1969), Anand (1970), Bobby (1973) and Sholay (1975) mark this period. This phase saw a distinctive shift in the general storyline of the movies. The second phase is the phase from late 1960s to the early 1980s. These stories showed the protagonist to be poor who even though wavered from his path (mainly due to greed and success) would finally realize his mistakes and be a better person in the end and overcome his troubles in a just manner. These movies revolved around the common man, who faced various struggles in life, which the audience could relate to and would finally come out as a man with the right morals. This phase is called the “Golden Era of the India cinema” where critically acclaimed movies like Awaara(1951), Shree 420(1955) and Mother India(1957) to name a few were made. The first phase would consist of the movies made from the 1940s till the early 1960s. The Indian film industry can be broken down widely into four sub-categories. In this article I would like to explore the changes that the Indian film industry has seen over the decades and the probable explanations for them. The way movies were made in the 1950s is completely different from the way it is done in the twenty first century. However, there has been a changing trend in the representation of Indian films through the years. From the time the first Indian sound film, Alam Ara was produced in 1931 till the present decade, this industry has a remarkably rich history of producing a variety of movies, showcasing different spheres of Indian life, in myriad themes, be it comedy, romance, thriller, horror or drama. Bollywood, or the Hindi film industry of India which produces almost 1000 films every year is the world’s largest film industry.
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